Art direction and branding for Nada, a package-free grocery store on a mission to connect people to their food.
Branding and launch of Nada's "Upcycled Container Program" - an initative where customers can donate upcycled containers to be used in the store's circular economy. The goal was to raise awareness of the program, it's importance and impact, and how to properly utilize the program.
Team: Devan Power (Art Direction and Branding), Tom Finkle (Marketing Strategy), Anna Weixelman (Graphic Design), Catherine Langevin (Video Production), Zoya Lehrke (Copywriting).
